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RUINART

Second Skin Casing ― The Iconic Bottle newly embraced

ANZEIGE
This article is part of a paid partnership with Ruinart

Shot on medium format film
October 2020

A cover that elegantly encloses the bottle. Like a second skin of paper, the new case wraps itself around the emblematic curves of the bottle – a highlight of the iconic silhouette.

Ruinart stands for innovation. Ever since its founding in 1729, the champagne house has dared to innovate and has always been considered a pioneer by many. Since 1764, Ruinart has been shipping rosé champagne and in 1769 it was the first company to use wooden cases to transport its bottles. No surprise then that Ruinart is also a pioneer in terms of sustainability.

In a long development phase, the Maison has designed a new packaging that will replace the existing boxes. The idea is a sustainable design without plastic and 100% recyclable – another step in Ruinart’s holistic approach to development which respects the environment, from the vine to the tasting, and all the phases of champagne production, including packaging, service tools and visibility.

The result is a unique design. A cover that elegantly encloses the bottle. Like a second skin of paper, the new case wraps itself around the emblematic curves of the bottle – a highlight of the iconic silhouette. Visually, the Second Skin packaging is inspired by the Crayères – the raw texture and shape reflects the surface of the chalk-pit cellars of the Maison in Reims Crayères, declared a World Heritage Site by UNESCO.

Ruinart has also taken its time in the development to ensure the usual and best quality. Before the Second Skin case was finalized, the Maison considered a total of seven prototypes. Various technological advances in the art of papermaking were experimented with – these were shaped to exactly follow the contours of the bottle in just one piece. Due to the missing edges and corners the case looks unique and elegant. This is made possible by the use of precise high-pressure waterjet cutting – a method that was specially developed for Ruinart. The Second Skin case is nine times lighter than the original box and reduces the carbon footprint by 60% in comparison to the current generation of Ruinart boxes.

“With this second skin case Maison Ruinart confirms its pioneering role in champagne, and its ambition in terms of social and environmental responsibility.

This disruptive project embodies the Maison’s firm commitment to more sustainable development for its packaging across all stages of the development and marketing of our products, from the tending of the vine to the consumer experience.”

― Frédéric Dufour, President of Maison Ruinart

The experience of savoring begins and ends not only with the champagne itself. Of course the packaging plays a very decisive role in the perception. This includes the joy of opening a bottle – a moment usually associated with a festive mood or a special occasion. A reason to toast with champagne. With an attractive and well thought-out design, this joy is twice as big. And this is exactly what Ruinart creates with the new, innovative design – a chic way of sustainability.

The experience of savoring begins and ends not only with the champagne itself. Of course the packaging plays a very decisive role in the perception.

Ruinart’s bottles are as iconic as the champagne itself – inspired by the first champagne bottles of the 18th century, they combine simplicity and elegance.
 

The pure and noble lines are part of the Maison’s identity. They symbolize the freshness, finesse and balance of the art of champagne making.

Maison Ruinart laid the basis for the history of Champagne on September 1, 1729. Since then, it has never stopped perfecting the excellence of its wines. Today, the universe of the Maison Ruinart is defined by elegance, purity and light.

About
Maison Ruinart

Maison Ruinart laid the basis for the history of Champagne on September 1, 1729. Since then, it has never stopped perfecting the excellence of its wines. Today, the universe of the Maison Ruinart is defined by elegance, purity and light. Its wines draw their strength from three centuries of history. The balance between its roots and the boldness of its commitment is the key to its success and makes it a house that will always be contemporary. Ruinart’s bottles are as iconic as the champagne itself – inspired by the first champagne bottles of the 18th century, they combine simplicity and elegance. The pure and noble lines are part of the Maison’s identity. They symbolize the freshness, finesse and balance of the art of champagne making.

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