With ‘Flora Luminare’, MOLTON BROWN transferred the mythological thoughts from ancient times to today. The scent is both modern but also a reminder of the past, capturing the zeitgeist of the early 1970s – the birth date of the British beauty brand. When selecting a scent, its philosophy, history, and design are equally important to me as the scent itself. In my perception, individuality is reflected in the material choice, color and shape of the bottle. For me, it is about an object with a thought behind it. The heavy smoked glass and spherical high-grade resin bottle top reflect my taste of art and design. The shape is architectonic and reminds me of décor from the 1970s – one of the eras which inspire me most in my work.
My own creativity and individuality shall be reflected in the scent’s ingredients and design philosophy, and thus fit to me and my life. ‘Flora Luminare’ manages to create an atmosphere which fits. The scents of orange blossom, jasmine, vanilla, incense, and musk remind me of traveling the deserts of Israel and fishing towns of Morocco. Traveling and foreign cultures are an essential driver of my creativity. While traveling, I explore my creativity and work more freely. Inspiration comes from different things as at home. For instance, the L.A. light has inspired my aesthetics. My sense for aesthetics also developed through trips to Miami and Japan. When I am traveling, I feel free. I have room to think. Nothing around me puts pressure on me or distracts me. I am myself.
The ‘New Guard Perfume Collective’ by MOLTON BROWN covers 27 exclusive scents. Interestingly, MOLTON BROWN lets perfumers complete creative freedom and tell their personal stories through their creation. The result: unique perfumes with a personal touch.