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DESIGN

Bottega Veneta BV Classic

DANIEL LEE'S DIRECTION

BOTTEGA VENETA

A Sense of Nostalgia

ANZEIGE

BOTTEGA VENETA stands for renowned handbag designs. From the KNOT to the LAUREN 1980, the Italian leather brand has created handbags which represent both elegance and traditional craftsmanship. Daniel Lee used his debut collection at the Italian luxury house to establish new signatures – starting with the handbags.

New to the range of iconic bags made by BOTTEGA VENETA: The BV CLASSIC. A bag with a fascinating background. It’s a classic design which evokes a sense of nostalgia and is quite different from other designs Daniel Lee brought to life for the new direction of BOTTEGA VENETA. It is less contemporary, more like a breeze from a bygone era. When I first saw this bag, it immediately reminded me of bag designs from the 1970s – and my hunch was right. Inspired by the elegance and sophistication of Italian film star Monica Vitti, who played most of her roles in the 1960s and 1970s, this bag comes in different grained leather options. Also, the brand was one of Jacqueline Kennedy Onassis’ favorites and a signature brand to the New York elite in the 1970s. The BV CLASSIC feels like the type of look they would have had. The bag’s center of attention is an antique gold-tone metal push-lock fastening which further accentuates its 1970s vibe. A sphere, inspired by Italian Art Deco doorknobs and a golden engraved corrugated plaque inspired by Vintage watches. Overall, a minimal design with a nod to the past.

The new creative director took the classic pattern and blew it up. He enlarged it, giving it dramatic new dimensions and created a new Bottega Veneta. A brand that is still traditional and preserves its heritage, but that now also offers a new perspective and contemporary direction.

The design of BOTTEGA VENETA is notably characterized by the Intrecciato-braiding pattern, a classic of the house since its launch in 1966. The new creative director took the classic pattern and “blew it up”. He enlarged it, giving it dramatic new dimensions and created a new BOTTEGA VENETA. A brand that is still traditional and preserves its heritage, but that now also offers a new perspective and contemporary direction.

Behind the change: Daniel Lee, previously Celine’s ready-to-wear director, now the new creative director at BOTTEGA VENETA. But who is he? Born in 1986 and graduated from Central Saint Martins, Lee held roles at Maison Margiela, Balenciaga and Donna Karan, before he joined Celine in 2012. In 2018 Lee replaced the German designer Tomas Maier at the Italian luxury house – Maier went back to the beginnings of the house and their pioneering maxim of the brand “When your own initials are enough”, a motif which underlines the direction of the brand not to use any visible logos. Despite the changes, Lee continues to follow this direction.

Shot on location in Munich

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